The One Type Of LinkedIn Ghostwriter To Hire

I’ve hired many ghostwriters in my time as a content agency owner before starting Leaps.

And I can tell you from experience; one thing is arguably the most important factor to consider — especially when you’re hiring LinkedIn ghostwriters:

Their ability to capture your voice, experience, and expertise and put that into the content they create for you.

That’s the job of a ghostwriter.

Their job isn’t to:

• create a strategy (unless they double as a strategist)
• completely invent your takes, opinions, or insights from scratch
• write generic posts that could come from anyone in your industry

Their job is to pull expertise, stories, and experience out of your head — and turn those into LinkedIn posts that sound like you, reflect how you think, and show why you’re different.

That’s exactly the type of LinkedIn ghostwriter to hire.

However, we’ve baked all of that (pulling your insights, turning them into content, etc.) into an AI tool that doesn’t cost hundreds or thousands per month, but gets the same results:

The AI Ghostwriter That Shows Your Experience An Expertise

When hiring a LinkedIn ghostwriter, there’s one thing to know first of all, and that’s what their actual job is.

What a LinkedIn ghostwriter’s actual job is

You’re not just looking for any ghostwriter.

You’re looking for one that knows LinkedIn, because the platform has its own rules.

LinkedIn posts that perform well usually starts with a strong hook and are usually:

• punchy, 
• personal, and 
• packed with real takes. 

And you can’t just sound “professional.” You have to sound like yourself. That’s what people connect with on the platform.

Your ghostwriter must know these — and have samples to prove it.

A good LinkedIn ghostwriter knows their job is to:

• pull out your actual thinking
• shape it into posts that fit how people read on LinkedIn (short, clean, story-driven)
• make you look credible, approachable, and worth following

And they should have a process for getting the right inputs from you — not just a blank Google Doc where they “fill in content.”

A good ghostwriter captures your voice, not just write well

There are a lot of good writers out there.

But capturing someone’s real voice? That’s a whole different skill set.

When you’re evaluating a LinkedIn ghostwriter, look for signs that they:

• have system for capturing your ideas — a periodic interview, etc
• ask smart questions to uncover how you actually talk and think
• listen for your natural rhythm and phrasing — not just formalize everything
• reflect your point of view, even if it’s a little rough or unconventional

You don’t want to sound like another “LinkedIn thought leader.”

You want to sound like you — the version of you your ideal audience connects with and trusts.

All that is what you get with Leaps’ AI journalist and ghostwriter. 

The tool:

• interviews you for like 5-10 minutes on any topic, and lets you respond with voice notes (with transcription)
  
  
  
• turns your answers/stories/insights into 10 days’ worth of LinkedIn posts, all in your voice… (without sacrificing content quality for quantity at all)
  
  

Essentially, you get 10 experienced-led LinkedIn posts for the next 10 days in minutes. Try it for free.

Test your ghostwriter before you commit long-term

When hiring a ghostwriter, don’t lock yourself into a multi-month contract until you see how they actually write you.

Set up a simple, low-stress, paid test:

• Give them a rough note, a bullet-point brain dump, or a voice memo
• See how they turn messy inputs into clean, compelling LinkedIn posts
• Check your gut: does it feel like your voice? Or just “decent content”?

And pay them, please.

In our case, we give you a free trial of Leaps, where our AI journalist interviews you with questions that bring out your best insights and turns that into a set of 10 LinkedIn posts.

Prioritize a process that ensures you’re consistent

Even a super talented ghostwriter will struggle if there’s no consistent process.

Good LinkedIn ghostwriters will:

• build in regular check-ins or prompts to pull new ideas from you
• track what types of posts are landing with your audience
• help you sharpen your takes over time, not just “write more posts”

Because on LinkedIn, consistency and quality are what build a real brand — not just the occasional viral post.

If you don’t have a system for creating and posting content consistently, the few times you post might be pretty much useless. 

And that’s because every post supports the other, building your influence and brand. 

When consistency breaks too frequently, it becomes harder to maintain momentum and build a strong, recognizable brand. 

That’s why we give you 10 LinkedIn posts after every interview with our AI journalist. 

So you have content to consistently post for the next 10 days after every interview session.

Consistency ensures your audience knows what to expect and keeps them engaged, helping you build thought leadership, while sporadic posting can dilute your message and reduce your impact over time. 

Make it easy for yourself to give inputs

This one’s huge.

You need a fast, lightweight way to get your ideas out of your head consistently.

This could be:

• dropping quick voice notes
• dumping rough ideas into a shared doc
• or with Leaps, you can quickly answer a few questions or record a 1-minute voice memo — and it organizes it into usable content outlines for your ghostwriter to work from

Without a simple system, you become the bottleneck.

And the last thing you want is for your LinkedIn presence to stall because you didn’t have time to write a paragraph.

This is why with Leaps, you have the option to either answer interview questions with voice (transcription available) or with text.

Understand your real options: human or hybrid

You have two options:

• Full human ghostwriter: great if you want fully hands-off, but expect to upwards of $2000 per month accordingly
  
• Hybrid: Leaps + AI ghostwriter — you answer interview questions with Leaps trained AI journalist and it organizes your insights and polishes into sharp, on-brand LinkedIn posts.

The hybrid model works especially well if you’re a busy founder, exec, or consultant who knows what you want to say — but needs help getting it into the feed consistently and powerfully. Without breaking the bank.

Hiring a LinkedIn ghostwriter isn’t about finding a “good writer.”

It’s about finding someone who can capture you — and translate that into content that builds the right kind of brand and audience for you.

Set up the right system, find the right person (or hybrid model), and you’ll stop dreading LinkedIn — and start actually building momentum there.

FAQs on Hiring A LinkedIn Ghostwriter