I’ve noticed more PR pros launching newsletters — especially solo practitioners. More than any other freelancer group I’ve come across. Some keep their newsletters on LinkedIn, some use other platforms,...
Inclusion in PR isn’t just another buzzword. It’s about representing real diverse voices, building trust by sharing their stories, and creating campaigns that genuinely connect with your audience. That’s why...
You’d have to be living under a rock to not know that AI is transforming the PR world. And it’s not just a trend — it’s becoming a necessity in...
Let’s get into a key part of communication strategy: – announcing good news without resorting to clichés. For many PR pros, “We’re thrilled to announce…” has become as familiar as...
For years, press releases were the go-to tool in any PR professional’s playbook. But today, many PR experts are realizing that there are more effective alternatives to the traditional press...
PR can often be a minefield. Just one misstep, and you can become the talk of the town for the wrong reasons. A few examples probably crossed your mind already;...
Shahni Ben-Haim has built an exceptional career in PR by focusing on one thing: Crafting pitches journalists actually care about. And while that may sound basic, it’s what makes or...
The concept of “no guaranteed media placements” is more than a standard disclaimer in PR. It’s ethical practice. It’s PR pros saying the truth as it is. Only advertisers offer...
We’ve been using all the classic content marketing tools for years. From Google Docs for writing, Canva for graphics, MailChimp for newsletters, Ahrefs or Semrush for SEO, to HubSpot’s all-in-one...