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Category: Public relations

A Comms Pro’s Approach To Using Newsletters in PR

A Comms Pro’s Approach To Using Newsletters in PR

I’ve noticed more PR pros launching newsletters — especially solo practitioners.  More than any other freelancer group I’ve come across.  Some keep their newsletters on LinkedIn, some use other platforms,...

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Inclusive PR in 2025: How to Go Beyond Optics and Drive Real Inclusion in PR Efforts

Inclusive PR in 2025: How to Go Beyond Optics and Drive Real Inclusion in PR Efforts

Inclusion in PR isn’t just another buzzword.  It’s about representing real diverse voices, building trust by sharing their stories, and creating campaigns that genuinely connect with your audience. That’s why...

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AI in PR: “Your PR Portfolio Is Not Sustainable Without AI”

AI in PR: “Your PR Portfolio Is Not Sustainable Without AI”

You’d have to be living under a rock to not know that AI is transforming the PR world. And it’s not just a trend — it’s becoming a necessity in...

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How Shahni Ben-Haim Pitches Stories That Get Media Coverage

How Shahni Ben-Haim Pitches Stories That Get Media Coverage

Shahni Ben-Haim has built an exceptional career in PR by focusing on one thing:  Crafting pitches journalists actually care about. And while that may sound basic, it’s what makes or...

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Should PR Pros Really Not Guarantee Media Placements?

Should PR Pros Really Not Guarantee Media Placements?

The concept of “no guaranteed media placements” is more than a standard disclaimer in PR. It’s ethical practice. It’s PR pros saying the truth as it is. Only advertisers offer...

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